Accor to bring back Mövenpick to the Czech Republic with new hotel

Accor strengthens and expands its portfolio in the Czech Republic and Central Europe. World-leading hospitality group signed a franchise agreement with Fardela Solutions s.r.o for the new Mövenpick hotel in the country. The breathtaking hotel project of a renowned premium Swiss brand will be located in Čeladná, in the Moravian-Silesian Region of the Czech Republic. The new hotel will welcome its first guests in 2026.

Thanks to an agreement signed between Accor and Fardela Solutions s.r.o. (member of ELDUNAR GROUP SE) premium Mövenpick brand will re-enter the Czech hospitality market, which is a major milestone for the local industry. Already existing hotel Na Rozcestí, Čeladná will undergo an extension of newly built rooms and residences. Located in the heart of the Beskydy mountains, in the picturesque village of Čeladná, 60-room Mövenpick Celadna Hotel & Apartments will bring the highest guest experience to every traveller looking for the perfect holiday getaway. This is another Accor branded hotel with the same cooperation with the ELDUNAR GROUP, SE, after ibis Styles Roznov pod Radhostem. The opening of the new hotel is scheduled for June 2026.

It is my greatest pleasure to announce, that world acclaimed Mövenpick brand known for its astonishing guest experience and Swiss hospitality will once again enter the Czech market and offer travellers a new level of hotel services. Thanks to the cooperation and mutual trust with our partner, we can bring an international hospitality brand to the Moravian-Silesian Region of the Czech Republic. Čeladná is a foothill municipality with one of the largest golf resorts in the country, which has hosted 3 years of the PGA European tour. I am sure that combination of the amazing destination with premium amenities of the Mövenpick brand will make the new hotel a place with rich history and vibrant presence, charming all year round for every guest – says Maria Drăgulin Development Director Czech Republic, Romania, Bulgaria & Moldova at Accor.

Mövenpick Čeladná Hotel & Apartments will offer 60 comfortable, elegant, and modern rooms and apartments. The guest will also benefit from an all-day dining restaurant with 80 seats, an outdoor terrace, and a seating area with a playground. There will be a wellness and fitness area and a meeting room able to fit 70 people – perfect for business guests.

The charm of the local nature has been attracting visitors since the 19th century when Čeladná became a popular tourist area. Thanks to its location in Moravian-Silesian Region, the village is an ideal starting point for the most famous tourist destinations of the Beskydy Mountains, with enormous potential for tourism and hospitality. We are excited to develop the project of Mövenpick hotel in the area and the whole country. We believe that the new property will be positioned as the leading and most prestigious hotel, as being the only branded hotel in the area – says Petr Frydl, Cluster General Manager on behalf of the owner.

Čeladná is a village with over half of its territory covered by forests, a large part of it belonging to the Beskydy Protected Landscape Area.  The town is also known for its spa and rehabilitation centres offering healing and wellness stays by continuing the SPA tradition dating back to 1902. The region is undergoing touristic development with many routes for pedestrians, cyclists and cross-country skiers have been built, allowing every visitor to enjoy almost untouched nature.

ABOUT MÖVENPICK

In Switzerland, in 1948, Ueli Prager created Mövenpick, a revolutionary dining concept where anyone could enjoy a taste of good wine, good times and the good life. Today, that same brand of welcoming hospitality lives on in every Mövenpick hotel, where everyone can appreciate life’s essential pleasures, through moments of true indulgence. With more than 100 hotels and resorts around the world and another 50 planned by 2025, Mövenpick remains true to its Swiss heritage and rich culinary legacy, honouring its founder’s promise to do things well by doing things right. In recognition of the brand’s holistic approach to sustainability and its deep commitment to local environments and communities, Green Globe has named Mövenpick the world’s most sustainable hotel company every year since 2017.

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About ACCOR

Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5 400 properties, 10 000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on TwitterFacebookLinkedIn, Instagram and TikTok

For further information, please contact:

Agnieszka Kalinowska

Senior Manager Media Relations & PR Poland & Eastern Europe

Agnieszka.KALINOWSKA@accor.com